New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
By 2020, India will have nearly 410 million millennials, who will spend $330 billion annually.These figures—put together in a study by Morgan Stanley—signal how powerful this consumer segment is.
Unsurprisingly, most marketers are going all out to tap into the aspirations of millennials, also known as Gen Y.Find out more in the season finale of #HTBrandStudioLive— a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Pallavi Singh (Morris Garages India), Navin Khemka (MediaCom), Rachit Hirani (Motor Octane), Sunil Gupta (Avis India) and Bishwajeet Samal (Volkswagen Passenger Cars) are the five brand leaders who feature in this edition.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
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HT Brand Studio connects a wide and an astute audience with India’s topmost brands through diverse, original, and highly engaging stories. Our content travels far across HT Media’s expansive digital universe – inspiring lives, capturing imaginations, and unlocking exciting new narratives in your brand’s journey.
DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world, it is committed to creating a more relevant, sustainable, and ethical environment for the marketing fraternity. DMA Asia transforms members into leaders, with evolved business relationships that support growth objectives in data driven marketing.