New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
Webcast live from the Hindustan Times newsroom, Brand Studio Live brings together top CXOs to talk about the hottest topics in marketing and online media.
With reports predicting a massive growth in the vernacular digital content user base, how can brands ensure that they keep their customers engaged? What are the challenges that marketers are likely to face as they embark on this journey? Can emerging technologies such as Artificial Intelligence and Deep Learning possibly come to the rescue? Episode 3 of HT Brand Studio Live features KV Sridhar (HyperCollective), Archana Aggarwal (Airtel), Nitin Sethi (IndiGo), Amit Tiwari (Havells), Punit Modhgil (ValueFirst Digital), Yadvinder Singh Guleria (Honda), and Punit Dharamsi (AMFI).
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
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HT Brand Studio connects a wide and an astute audience with India’s topmost brands through diverse, original, and highly engaging stories. Our content travels far across HT Media’s expansive digital universe – inspiring lives, capturing imaginations, and unlocking exciting new narratives in your brand’s journey.
DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world, it is committed to creating a more relevant, sustainable, and ethical environment for the marketing fraternity. DMA Asia transforms members into leaders, with evolved business relationships that support growth objectives in data driven marketing.