New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
#HTBrandStudioLive | Content is king—and this holds truer today than ever before.
It is what drives a brand, and gives it a purpose in today’s digital era. Content is also that which helps businesses engage with customers at a deeper and a more personal level. At every step of the customer journey, it is content that decides how he or she perceives a brand and makes a purchase decision
Hear more about it in the eleventh episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Agnello Dias (Taproot Dentsu), Divya Dixit (ALTBalaji), Jyoti Kumar Bansal (PHD India), Manav Sethi (Eros International PLC) and Rajshree Bakshi (Reliance Industries Limited) are the five brand masters who feature in this show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
Click below to submit.
HT Brand Studio connects a wide and an astute audience with India’s topmost brands through diverse, original, and highly engaging stories. Our content travels far across HT Media’s expansive digital universe – inspiring lives, capturing imaginations, and unlocking exciting new narratives in your brand’s journey.
DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world, it is committed to creating a more relevant, sustainable, and ethical environment for the marketing fraternity. DMA Asia transforms members into leaders, with evolved business relationships that support growth objectives in data driven marketing.