New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
“Purposeful brands are like bamboo trees—they may take a little long to gestate, but once they are seeded, it’s very difficult to uproot them,” says Sairee Chahal, Founder and CEO, SHEROES.
Chahal also talks about creating a strong community for women, gender roles, and the power of social media in creating meaningful conversations.
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