New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
“Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo.
Gill also talks about how content is at the heart of everything that POPxo does. And, determining the kind of content or the distribution of content is nothing but data.
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