New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
“The idea of fitness, which was once restricted to only a handful of people frequenting the gym, has changed,” says Sameer Maheshwari, Founder, HealthKart.
“Today, fitness is a part of everyday life, with people adopting different kind of sports in order to remain healthy,” he adds.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
Click below to submit.
HT Brand Studio connects a wide and an astute audience with India’s topmost brands through diverse, original, and highly engaging stories. Our content travels far across HT Media’s expansive digital universe – inspiring lives, capturing imaginations, and unlocking exciting new narratives in your brand’s journey.
DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world, it is committed to creating a more relevant, sustainable, and ethical environment for the marketing fraternity. DMA Asia transforms members into leaders, with evolved business relationships that support growth objectives in data driven marketing.