New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
It is the age of customer empowerment. Today, a successful business is that which not only recognizes the needs of its customers, but also strives to fulfill them at every step. And, across the world, it is being made possible through the use of technology. Technology has enabled customers to interact with brands across multiple channels and on the go. It has also simplified their decision-making processes.
Find out more in the 13th edition of #HTBrandStudioLive— a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Sairee Chahal (SHEROES), Amer Jaleel (MullenLowe Lintas Group), Gautam Shewakramani (Quora), Jose Antonio Cachaza (LaLiga), Snehil Gautam (Housing.com), Kanika Mittal (Twitter), Akash Banerji (Voot), and Vani Gupta Dandia (independent marketing expert) are the brand leaders who feature in this episode.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
Click below to submit.
HT Brand Studio connects a wide and an astute audience with India’s topmost brands through diverse, original, and highly engaging stories. Our content travels far across HT Media’s expansive digital universe – inspiring lives, capturing imaginations, and unlocking exciting new narratives in your brand’s journey.
DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world, it is committed to creating a more relevant, sustainable, and ethical environment for the marketing fraternity. DMA Asia transforms members into leaders, with evolved business relationships that support growth objectives in data driven marketing.