New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
Jeff Ray, global CEO of video-hosting service Brightcove, talks about video as the most effective communication tool across cultures, Brightcove's role in the market and his love for India.
He is speaking to Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
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