Making big data work for your marketing strategies | HT Brand Leadership Series

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Brand Masters

Making big data work for your marketing strategies

  • Ajay Row
  • April 11, 2019

A lot of Big Data is ‘noise’, says Ajay Row, Partner-CRM, Martech and Data, DAN Network.

Therefore, implementing a Big Data strategy successfully is dependent on separating the ‘noise’ from meaning, he adds.

To know more, tune in to this interview. Row also discusses what makes people loyal to a brand.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange Partner: BSEIndia.

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