A veteran's insights on advertising's changing landscape | HT Brand Leadership Series

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Brand Masters

A veteran’s insights on advertising’s changing landscape

  • Amer Jaleel
  • May 20, 2019

‘Me time’ now means ‘screen time’ on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group and an advertising veteran.

He delivers straight insights about reinventing advertising for the mobile screen audience, responsible communication by brands and his views on native advertising, in this candid chat with Rajat Arora of HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

Hosted in partnership with DMA Asia. Radio Partner: Fever 104

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

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