Using marketing to educate the customer | HT Brand Leadership Series

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Using marketing to educate the customer

  • Ayoshmita Bsiwas
  • May 09, 2019

If you are a financial services brand, then your biggest quest should be to educate your customers.

Hear more about marketing in the financial services industry from Ayoshmita Biswas, Group Head-Marketing & Corporate Communications (Financial Services), Piramal Capital & Housing Finance.

Biswas also says that brands should always be willing to listen to their customers.

She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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