Using content to increase financial awareness | HT Brand Leadership Series

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Using content to increase financial awareness

  • Balaji Vaidyanathan
  • April 10, 2019

One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are long-term ones.

Hear more about it from Balaji Vaidyanathan, Marketing Director, Franklin Templeton Investments Limited. Vaidyanathan also highlights why the awareness level about mutual funds is still low in the country.

He’s in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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