Mastering the element of surprise | HT Brand Leadership Series

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Brand Masters

Mastering the element of surprise

  • Gopa Menon
  • Jan 11, 2019

If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President, Isobar.

Menon also outlines how influencer marketing can have a huge impact on consumers.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

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