Karan Kumar talks about Marketing An Ethnic Brand To The Modern Audience | HT Brand Studio Live- Episode 6

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Brand Masters

Marketing an ethnic brand to the modern audience

  • Karan Kumar
  • Jan 2, 2019

Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia? Karan Kumar, the company’s Chief Brand and Marketing Officer, presents an inside story, particularly in reference to catering to millennial consumers.

HT Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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