The key to sustainable campaigns

• Karthik Nagarajan
• 6th Nov

Karthik Nagarajan, Chief Content Officer, Wavemaker, sheds light on how brands can leverage the potential of influencers to create sustainable campaigns over a long period. He also explains how the true power of advocacy and native advertising lies between campaigns, in keeping the buzz and momentum going.

HT Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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