Making marketing experiential | HT Brand Leadership Series

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Brand Masters

Making marketing experiential

  • Mandar Natekar
  • July 13, 2019

Recent years have seen many brands turning to experiential marketing or marketing that enables consumers to immerse themselves in a product.

Know more about this from Mandar Natekar, Chief Business Officer, KidZania India. In conversation with Roudra Bhattacharya of HT Brand Studio, Natekar also explains how experiential storytelling is a huge hit with children.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

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