Key digital marketing strategies | HT Brand Leadership Series

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Key digital marketing strategies

  • Megha Tata
  • 2nd Nov

At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for a robust digital measurement model. The ace marketer also sheds light on the digital strategies that have worked in favour of her organization.

Megha Tata
Chief Operating Officer,

With nearly 27 years of experience in the media and entertainment industry, Megha has worked as part of the leadership team at Star, Turner and HBO. Currently the Chief Operating Officer of BTVI, Megha is amongst the top 50 influential women in media, marketing and advertising. She has also received Women Leadership award by World Women Leadership Congress in 2014.