What’s common between advertising and filmmaking | HT Brand Leadership Series

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What’s common between advertising and filmmaking

  • Nitesh Tiwari
  • November 21, 2019

#HTBrandStudioLive | Did you know that Nitesh Tiwari, the man behind the blockbuster ‘Dangal’, worked in advertising for 17 years?

In this freewheeling chat with Rameet Arora, COO, HT Digital Streams, he talks about the same, and how he applied some of the lessons learnt in advertising to his filmmaking techniques.

“In advertising, you don’t create a campaign for yourself; you create it for the people who will spend their money on the product. My movies are just the same—they are not for me; they are for the people who will spend their money on watching them,” says Tiwari.

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