The need for vernacular content | HT Brand Leadership Series

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The need for vernacular content

  • Nitin Sethi
  • Nov 22

At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don’t fall behind in this space?

Nitin Sethi, Vice President-Digital, IndiGo, outlines a few strategies in this regard. He also talks about his experiences of working in a start-up ecosystem compared to a big organization.