Nitin Sethi talks about The Need For Vernacular Content | HT Brand Studio Live- Episode 3

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Brand Masters

The need for vernacular content

  • Nitin Sethi
  • Nov 22

At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don’t fall behind in this space? Nitin Sethi, Vice President-Digital, IndiGo, outlines a few strategies in this regard. He also talks about his experiences of working in a start-up ecosystem compared to a big organization.

HT Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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