Pankaj Duhan talks about Marketing To The Consumer Character |HT Brand Studio live- Episode 6

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Brand Masters

Marketing to the consumer’s character

  • Pankaj Duhan
  • Jan 07, 2019

Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that the brand espouses, says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health.

Watch this interview to know how brands can better understand the needs and preferences of the modern Indian woman.

HT Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

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