The right way to do influencer-led marketing | HT Brand Leadership Series

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The right way to do influencer-led marketing

  • Pankaj Duhan
  • November 06, 2019

#HTBrandStudioLive | “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health.

Duhan also lays out a few dos and don’ts of influencer-led marketing. According to him, “Influencers can be very powerful amplifiers for a great brand idea.”

He is in conversation with Zinia Bhattacharya of HT Brand Studio.

Hosted in partnership with DMA Asia. Radio partner: Fever FM

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