Pushpanjali Banerji talks about Mixing Drink Marketing Strategies For The Millennial Audience | HT Brand Studio Live- Episode 6

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Brand Masters

Mixing drink marketing strategies for the millennial audience

  • Pushpanjali Banerji
  • Dec 31, 2018

If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali Banerji, Founder and Director at Taali Media and Brand Director at Kyndal Group.

This is true even in the alcobev industry, which is increasingly seeing millennials taking to brands that have something unique to offer to them, Banerji goes on to say.

HT Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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