Conversing with your brand's consumers | HT Brand Leadership Series

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Conversing with your brand’s consumers

  • Sagar Boke
  • April 05, 2019

One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers.

As a result, companies can know their customers better, as well as create greater engagement with them.

To know more, tune in to this interview. Sagar Boke, Head of Marketing and Business Head-Spices, Tata Chemicals, tells us how digital marketing strategies can prove beneficial to marketers.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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