Listen to customers to enhance their digital journeys | HT Brand Leadership Series

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Brand Masters

Listen to customers to enhance their digital journeys

  • Srinivasa Rao
  • May 07, 2019

The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle, talks about the importance of listening to these digitally-empowered customers in order to serve them better.

He is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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