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Digital transformation is essential for all businesses today, highlights Subhrangshu Neogi, Chief Commercial Officer, UPES.
According to him, digital is both scalable and measurable, thereby providing immense opportunities to marketers.
Neogi, however, points out that brands need to have a presence both online and offline, especially in India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
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