Vishwajeet Parashar talks about how campaigns should cater to millennials

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Brand Masters

How to speak to millennials through digital campaigns

  • Vishwajeet Parashar
  • Jan 30, 2019

If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital.

Parashar also highlights how digital mediums have made it easy to reach out to this demographic group.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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