Episodes Archives | HT Brand Leadership Series

Hosted by

Episodes

Innovating customer journey in the digital age

What is one key tactic that drives customer engagement? How do brands maintain the authenticity of their influencer marketing campaigns? Do customer-centric campaigns tend to....

Storytelling on the internet: Tying content to brand goals

Has the internet changed the way we tell stories? Or do some ideas and formats stay the same? How can we tie the content we....

The future is vernacular: Engaging the native digital consumer

With reports predicting a massive growth in the vernacular digital content user base, how can brands ensure that they keep their customers engaged? What are....

Digital first: Building brands on the internet

As more and more consumers make their presence felt on digital platforms, how do brands take the opportunity to engage with them? Is a digital-first....

The future of video in the age of the smartphone

Gone are the days when our smartphones would be used only to make calls or send text messages. Today, chances are that when you see....

Marketing to the millennial woman in the age of the internet

Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online....

Building financial services brands on the internet

The financial services sector in India enjoys a greater digital influence on consumers compared to categories such as electronics or travel, a study conducted by....

Brand trust in the age of the internet

Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect....

Building brand affinity

#HTBrandStudioLive | Today, when there are thousands of brands fighting for a consumer’s attention on the internet, driving only brand loyalty is not enough. Businesses....

Facebook