Marketing to the millennial woman in the age of the internet | HT Brand Leadership Series

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Brand Studio Live: Episode 6

Marketing to the millennial woman in the age of the internet

  • HT Brand Studio
  • December 18, 2018

Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT – 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.

Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.

Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM

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