The future of video in the age of the smartphone | HT Brand Leadership Series

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Brand Studio Live: Episode 5

The future of video in the age of the smartphone

  • HT Brand Studio
  • Dec 4

Gone are the days when our smartphones would be used only to make calls or send text messages. Today, chances are that when you see a person peering down at his mobile phone, he will be watching a video, be it on social media or a news website.

With people spending so much more time watching videos online, can brands take the opportunity to connect better with their customers? Do videos indeed allow brands to come to life and create lasting impressions in the minds of consumers?

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