Not very long ago, a customer walked into a store and depended on the salesperson to advise him on what to buy.
While that might still hold true today, what is more likely is that a customer does his research online before he walks into a store!
Indeed, the internet has completely disrupted the way India shops. A study conducted by PwC highlights some interesting new-age consumer habits: while 37% of shoppers feel that social media motivates them to buy something, 40% say that they want to order something online as soon as they like it!
For more such insights, tune in to Episode 15 of #HTBrandStudioLive . It is a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Uma Talreja (Shoppers Stop), Sujatha V Kumar (Visa), Tanmay Saksena (1mg), Llyod Mathias (angel investor), Shireesh Joshi (Priism Consulting), and Jiten Mahendra (Max Fashion India) are the six brand masters who feature in this edition.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
Click below to submit.