Nearly 48% Indians aim to have a healthier lifestyle in the next few years, a study by market intelligence firm Mintel states. For these Indians, healthy living is even more important than better time management (30%), improving relationships with family and friends (25%), or travelling (24%), the study adds.
Indeed, empowered by technology, consumers today want to take health and wellness into their own hands. They want to keep a tab on their nutrition, mental health, as well as fitness needs.
What implications do the above have on the healthcare industry? Is the industry responding well enough to this? Are we seeing any shifts in marketing trends?
Tune in to Episode 7 of #HTBrandStudioLive, Season 2, to know more. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Anika Agarwal (Max Bupa Health Insurance), Manuj Garg (MyUpchar), Vishal Gondal (GOQii), Sanjeev Chopra (McCann Health) and Mohan Menon (Max Healthcare) are the five leaders who feature in this edition.
More at http://brandleadership.hindustantimes…
Hosted in partnership with DMA Asia. Radio partner: Fever FM
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