A survey conducted by Expedia reveals that millennials travel for nearly 35 days a year. They are also a generation that travels the most—one out of three people is willing to spend $500o or more on vacations!
Indeed, millennials are rapidly fuelling the growth of the travel and tourism industry. For them, travelling is not just about visiting a place; instead, it is about seeking unique and personalized experiences. A millennial traveller is more of an explorer, and less of a tourist. Buoyed by technology and social media, she is forever on the lookout for something new, no matter where she goes.
Tune in to Episode 3, Season 2 of #HTBrandStudioLive to know more. It is a series that brings together some of the country’s top CXOs to share their insights into new themes in marketing and branding today.
Ashwani Lohani (Air India), Piyush Tiwari (ITDC), Sharat Dhall (Yatra.com), Aditya Agarwal (Cleartrip) and Aashish Chopra (ixigo) are the five leaders who feature in this chapter.
The episode has been anchored by Roudra Bhattacharya, Head, HT Brand Studio.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
Click below to submit.