Brand Studio Live | HT Brand Leadership Series
slide2

BrandStudioLIVE

Episode 8

Brand trust in the
age of the internet

19MARCH
2019
Hosted by
FEATURING
EPISODE 7: Webcast on
15 January
2019


Episode 7

Building financial services on the internet

Episode 8

Brand trust in the age of the internet

Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect and use personal data. Moreover, many consumers do not feel safe doing online transactions.

How do brands overcome such stumbling blocks, given that one in three people rank ‘trust in brand’ as among the top 3 reasons that influence their purchase decisions?

Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

Episode 8 features Asha Kharga (Axis Bank), Pankaj Gupta (HDFC Life Insurance Company Ltd), Venkat Mallik (Tidal7 Brand & Digital), Shankar Jadhav (BSE Investments Ltd), Sharad Mathur (SBI General Insurance Company Ltd), Balaji Vaidyanathan (Franklin Templeton Investments Limited), and Rajiv Bansal (HT Digital Streams).

Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Featuring

Brand Studio

Brand Studio Live: All Episodes

Videos

Video Gallery


Pictures

Picture Gallery

Marketing

Also Read

Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
Click below to submit.

Write to us

Facebook