brand marketer Archives | Page 2 of 6 | HT Brand Leadership Series

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Listen to customers to enhance their digital journeys

The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle,....

How a brand can speak to a woman’s confidence

How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of....

Staying ahead of an audience that stays ahead of the market

How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down....

Content that appeals to our vernacular pride

The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them. Divya....

Unlocking the content potential of our regional languages

OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it’s because audiences love stories that....

Talking to, and not at, the customer

Tata Tea’s ‘Jaago Re’ campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head – New Ventures at Tata Global....

Using great content marketing to drive motivation

“Good advertising drives attention, great content marketing drives motivation”. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses....

Overcoming the fear of artificial intelligence

Artificial Intelligence and automation will define the marketing landscape this year, says Rajesh Kumar Jindal, Vice President & Head of Marketing (India Region), UiPath. According....

Using content to increase financial awareness

One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are....

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