brand marketer Archives | Page 4 of 6 | HT Brand Leadership Series

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The future of work is augmented humanity

The future of work is augmented humanity, says Krishnan Chatterjee, COO and Head of Marketing, Indian Subcontinent, SAP. Chatterjee also tells us why we need....

E-commerce and the changing digital consumer

E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop. Mittal also discusses the differences between omni-channel and....

Mastering the element of surprise

If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President,....

Creating relatable content

Brands must create content that customers can instantly relate to, says Chaaya Baradhwaaj, Founder & Managing Director, BC Web Wise. Baradhwaaj also talks about workplace....

Brand growth in the age of content explosion

How do brands survive in the age of content explosion? Take a cue from Vishwas Anand, Head-Content & Thought Leadership, Aspire Systems, who talks about....

Experimenting with digital marketing strategies

Tata Global Beverages’ Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a....

Removing gender stereotypes in marketing

Do marketing campaigns in India adequately capture the needs and aspirations of women? Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand....

Making the world a healthier place

A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India. In such a....

Marketing to the consumer’s character

Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that....

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