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The future of work is augmented humanity, says Krishnan Chatterjee, COO and Head of Marketing, Indian Subcontinent, SAP. Chatterjee also tells us why we need....
E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop. Mittal also discusses the differences between omni-channel and....
How do brands survive in the age of content explosion? Take a cue from Vishwas Anand, Head-Content & Thought Leadership, Aspire Systems, who talks about....
Tata Global Beverages’ Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a....
Do marketing campaigns in India adequately capture the needs and aspirations of women? Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand....
A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India. In such a....
Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that....