branded content Archives | HT Brand Leadership Series

branded content

The need for vernacular content

At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don’t fall behind....

Simplifying a brand’s digital story

How does a brand simplify a product that otherwise appears complex to consumers? Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI,....

The key to sustainable campaigns

Karthik Nagarajan, Chief Content Officer, Wavemaker, sheds light on how brands can leverage the potential of influencers to create sustainable campaigns over a long period.....

Setting yourself apart in a competitive industry

The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart? Pankaj Rana, Divisional....

The new-age marketer

When it comes to the field of marketing, there have been a number of interesting developments in the last 5 years. Vishal Chinchankar, Chief Digital....

How to engage better with your customers

Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today.....

How technology is fuelling the mutual fund industry

Today, there are more than 2 million monthly searches for mutual funds on the Internet, says Balaji Vaidyanathan, Deputy Head- Marketing, Franklin Templeton Investments. The....

The role of social media in customer journey

One of the most effective ways to keep consumers engaged is through the use of social media. Ajay Kaul, Chief Digital Officer of Mahindra Holidays....

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