branded content Archives | HT Brand Leadership Series

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Unlocking the content potential of our regional languages

Online streaming services like Eros Now have opened up the Indian TV entertainment market like never before. Manav Sethi, Group CMO of Eros International PLC,....

Talking to, and not at, the customer

Tata Tea’s ‘Jaago Re’ campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head – New Ventures at Tata Global....

Technology that shapes our vision of the future

Several companies use CAE Software to predict the behaviour of products through engineering simulation software. Kaustubh Nande, Director – Marketing at MSC Software is part....

Using great content marketing to drive motivation

“Good advertising drives attention, great content marketing drives motivation”. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses....

Adopting AI smartly, for your business

Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses. According to her, AI should be adopted for....

Guiding your customer’s decision-making

Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck? Sharad Mathur, Head of Sales & Distribution, SBI General....

Conversing with your brand’s consumers

One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers. As a result, companies can....

Creating campaigns that are instantly recognisable

Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life’s #YoungAndResponsible. Hear more about it from Pankaj Gupta, Chief Marketing Officer....

From selling to counselling

Digital transformation is essential for all businesses today, highlights Subhrangshu Neogi, Chief Commercial Officer, UPES. According to him, digital is both scalable and measurable, thereby....

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