branded content Archives | HT Brand Leadership Series

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Marketing wisely to children

Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India. She....

‘Premiumness’ of a brand is in the minds of customers

The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....

Enabling exciting experiences using your brand

For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....

The meteoric rise of digital content

Navin Khemka, CEO, MediaCom-South Asia, speaks to HT Brand Studio’s Rajat Arora about the rise of digital media in India. According to him, digital media....

Exciting, maddening and chaotic: the future of OTT

Exciting, maddening, and chaotic are the three words that best describe the future of OTT platforms in India. Hear more about this from Akash Banerji,....

Using branded content to make your brand feel authentic

Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand’s own purpose.....

Digitising the house-hunting process

Branded content works well with young audiences, says Snehil Gautam, Group Head-Marketing & Growth, Housing.com. Tune in to this interview, where Gautam explains how his....

Advancing healthcare, one digital step at a time

Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services. Bhargava....

Using data to personalise customer experience

Has brand communication in the digital era significantly changed? It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital. According....

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