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The strategies of a successful start-up

“The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be”.....

The mantra for successful consumer engagement

“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”. Shireesh Joshi,....

The cashless revolution in India

‘As we move more and more towards a cashless society, everyone will have the need for a product like ours’ says Sujatha V Kumar, Head....

Building trust in the e-pharmacy market

In healthcare, you can’t offer solutions piece by piece. You have to offer integrated solutions, says Tanmay Saksena, CEO, 1mg. Saksena also talks about the....

Making marketing experiential

Recent years have seen many brands turning to experiential marketing or marketing that enables consumers to immerse themselves in a product. Know more about this....

Designing the future using the thoughts of the present

The designs of the future will be inspired by the thoughts of the present generation, says Puneet Anand, Senior General Manager & Group Head (Marketing),....

Making children part of the money conversation

Conversations about money need to start early in life. Only then will we be able to make India more financially literate, says Anjali Malhotra Nanda,....

Authentic and progressive marketing

“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....

Marketing wisely to children

Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India. She....

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