Content marketing Archives | HT Brand Leadership Series

Content marketing

Always getting straight to the point in marketing

As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes....

The importance of health insurance

Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health....

Creating relatable content

Brands must create content that customers can instantly relate to, says Chaaya Baradhwaaj, Founder & Managing Director, BC Web Wise. Baradhwaaj also talks about workplace....

Mixing drink marketing strategies for the millennial audience

If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....

Dispelling myths around insurance

Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief....

From missed calls to video calls: The monumental change in the way Indians consume content

While we all have read enough about the 10-fold reduction in data cost, proliferation of smart phone users, and growing relevance of video content, the....

Legacy brand, modern customers

Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its....

Making the consumer the centre of your campaign

What can consumers look forward to in the luxury bath segment? Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business,....

Standing out by blending in: Making native content work on the internet

Native advertising has historically been highly effective—both for marketers, as well as publishers. This collaboration helps create an engaging dialog that speaks to potential customers—using....

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