Content marketing Archives | HT Brand Leadership Series

Content marketing

A veteran’s insights on advertising’s changing landscape

‘Me time’ now means ‘screen time’ on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group and an advertising....

Building a more powerful internet for women

With a user base of 15 million, India’s women-only platform Sheroes is going from strength to strength. Hear more about its journey from its founder....

Advancing healthcare, one digital step at a time

Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services. Bhargava....

Using marketing to educate the customer

If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services....

Innovative ways to make data work for a brand

Amit Sarda, Managing Director of Soulflower, presents the various innovative ways in which his brand has utilised and analysed client data and how it has....

How a brand can speak to a woman’s confidence

How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of....

Creativity and innovation go hand-in-hand

In a conversation with HT Brand Studio’s Rajat Arora, Jyoti Kumar Bansal, CEO of PHD India, talks about the role of technology in boosting creativity,....

Staying ahead of an audience that stays ahead of the market

How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down....

Unlocking the content potential of our regional languages

OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it’s because audiences love stories that....

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