Customer experience Archives | HT Brand Leadership Series

Customer experience

How to speak to millennials through digital campaigns

If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....

Guiding the future of insurance plans by voice

Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder &....

Always getting straight to the point in marketing

As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes....

The importance of health insurance

Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health....

Using digital means to help explain finance better

Most people find financial products difficult to comprehend. How are financial services brands reaching out to consumers then? Ajay Kakar, Chief Marketing Officer, Aditya Birla....

The future of work is augmented humanity

The future of work is augmented humanity, says Krishnan Chatterjee, COO and Head of Marketing, Indian Subcontinent, SAP. Chatterjee also tells us why we need....

E-commerce and the changing digital consumer

E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop. Mittal also discusses the differences between omni-channel and....

Mastering the element of surprise

If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President,....

Creating relatable content

Brands must create content that customers can instantly relate to, says Chaaya Baradhwaaj, Founder & Managing Director, BC Web Wise. Baradhwaaj also talks about workplace....

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