digital measurement Archives | HT Brand Leadership Series

digital measurement

Building trust in finance, digitally

Shankar Jadhav, Managing Director, BSE Investments Ltd, outlines how trust is built in the financial services sector. He also talks about the ways in which....

Connecting a global community through technology

The prestigious CFA Institute has members from all around the globe. Hear the India Country Head Vidhu Shekhar talk about the institute, the salient features....

Guiding the future of insurance plans by voice

Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder &....

Key digital marketing strategies

At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....

What customer-centric campaigns look like

Always wondered how brands involve consumers while planning campaign? Kedar Apte, Vice President- Marketing at Castrol India, gives you some fascinating insights. HT Brand Masters....

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