digital measurement Archives | HT Brand Leadership Series

digital measurement

Guiding the future of insurance plans by voice

Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder &....

Key digital marketing strategies

At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....

What customer-centric campaigns look like

Always wondered how brands involve consumers while planning campaign? Kedar Apte, Vice President- Marketing at Castrol India, gives you some fascinating insights. HT Brand Masters....

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