electronics Archives | HT Brand Leadership Series

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Authentic and progressive marketing

“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....

Embracing the digital wave

Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips? Further,....

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