finance Archives | HT Brand Leadership Series

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Making children part of the money conversation

Conversations about money need to start early in life. Only then will we be able to make India more financially literate, says Anjali Malhotra Nanda,....

Building trust in finance, digitally

Shankar Jadhav, Managing Director, BSE Investments Ltd, outlines how trust is built in the financial services sector. He also talks about the ways in which....

Using marketing to educate the customer

If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services....

Connecting a global community through technology

The prestigious CFA Institute has members from all around the globe. Hear the India Country Head Vidhu Shekhar talk about the institute, the salient features....

Creating campaigns that are instantly recognisable

Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life’s #YoungAndResponsible. Hear more about it from Pankaj Gupta, Chief Marketing Officer....

Humanizing a brand

Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the #ExperienceAxis campaign,....

Guiding the future of insurance plans by voice

Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder &....

How to redefine a brand’s image by going digital

Shaji Varghese, Executive Director and Business Head, PNB Housing Finance Limited, outlines how the company has benefited with the adoption of digital technologies. As per....

The importance of health insurance

Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health....

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