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Removing gender stereotypes in marketing

Do marketing campaigns in India adequately capture the needs and aspirations of women? Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand....

Making the world a healthier place

A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India. In such a....

Marketing to the consumer’s character

Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that....

Embracing the digital wave

Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips? Further,....

How to market content for women, by women, to women

When we think of women-centric digital content platforms in India, POPxo is one brand that immediately stands out from the rest. The fact that it....

Marketing an ethnic brand to the modern audience

Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia? Karan Kumar, the....

Mixing drink marketing strategies for the millennial audience

If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....

Choosing the right platform for your campaign

How do you choose the right channel for your digital campaigns? Sumeet Singh, Chief Marketing Officer of Info Edge, tells us how choosing the right....

Dispelling myths around insurance

Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief....

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