HT Brand Studio Live Archives | HT Brand Leadership Series

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Corporates and social responsibility

Brands need to stop thinking of CSR as a cost that sits separately, says Seema Bansal, Partner and Director, BCG Social Impact Practice in the....

Marketing based on a cause

More and more consumers are wanting to see brands as an extension of themselves, says Vijay Sharma, Head – Emerging Markets Acceleration Team, GSK Consumer....

The evolving consumer

One of the biggest developments in the media and entertainment industry has been the evolution of consumer behaviour, says Rana Barua, CEO, Havas Group India.....

Breaking myths about women’s intimate wear

Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and....

The importance of positive influencer marketing

The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes....

The evolving rural consumer

‘Conceive, perceive, act’. These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing....

Breaking stereotypes in filmmaking

Writer and director Ashwiny Iyer Tiwari talks about tackling clichés in filmmaking. According to her, creators should experiment more with their storytelling formats and come....

The strategies of a successful start-up

“The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be”.....

The mantra for successful consumer engagement

“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”. Shireesh Joshi,....

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