HT Brand Studio Archives | HT Brand Leadership Series

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HT Brand Studio

Creating a strong women-centric brand

#HTBrandStudioLive | “Purposeful brands are like bamboo trees—they may take a little long to gestate, but once they are seeded, it’s very difficult to uproot....

The strategies of a successful start-up

“The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be”.....

The mantra for successful consumer engagement

“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”. Shireesh Joshi,....

The cashless revolution in India

‘As we move more and more towards a cashless society, everyone will have the need for a product like ours’ says Sujatha V Kumar, Head....

Building trust in the e-pharmacy market

In healthcare, you can’t offer solutions piece by piece. You have to offer integrated solutions, says Tanmay Saksena, CEO, 1mg. Saksena also talks about the....

The new-age Indian shopper

Uma Talreja, Customer Care Associate and Chief of Marketing & Customer Officer, Shoppers Stop Limited, has plenty of facts to share about the new-age Indian....

Dispelling myths around E-Commerce

Jiten Mahendra, Senior Vice President Marketing, Max Fashion India, talks about omni-channel marketing. Among other things, he points out how it’s a myth that customers....

Making marketing experiential

Recent years have seen many brands turning to experiential marketing or marketing that enables consumers to immerse themselves in a product. Know more about this....

Designing the future using the thoughts of the present

The designs of the future will be inspired by the thoughts of the present generation, says Puneet Anand, Senior General Manager & Group Head (Marketing),....

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