Life mantra Archives | HT Brand Leadership Series

Life mantra

All things newsy

How is news inherently different from other consumer products? Hear it straight from Rajiv Bansal, CEO, HT Digital Streams, who gets down to the nitty-gritty....

How to engage better with your customers

Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today.....

Key digital marketing strategies

At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....

How to understand your customer better

All of us are familiar with the phrase, ‘The customer is king’. But how can brands ensure that they stick to this philosophy? Ask Pallavi....

What customer-centric campaigns look like

Always wondered how brands involve consumers while planning campaign? Kedar Apte, Vice President- Marketing at Castrol India, gives you some fascinating insights.....

The evolution of digital marketing

There is no denying the fact that technology has changed businesses forever. And when it comes to the realm of marketing, there has been a....

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