marketing metrics Archives | HT Brand Leadership Series

marketing metrics

Digitising the house-hunting process

Branded content works well with young audiences, says Snehil Gautam, Group Head-Marketing & Growth, Housing.com. Tune in to this interview, where Gautam explains how his....

Tech for women: Power for the world’s most potentially powerful consumers

It is a known fact that technology gives access to information, entertainment, new markets and new ways of thinking for men and women alike. Yet,....

How to speak to millennials through digital campaigns

If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....

The future of marketing is ‘marketech’

Ever heard of the word ‘marketech’? It’s a combination of marketing and technology, and is what will become the next big thing, says Amit Tiwari,....

Key digital marketing strategies

At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....

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