marketing metrics Archives | HT Brand Leadership Series

marketing metrics

The future of marketing is ‘marketech’

Ever heard of the word ‘marketech’? It’s a combination of marketing and technology, and is what will become the next big thing, says Amit Tiwari,....

Key digital marketing strategies

At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....