millennial banking Archives | HT Brand Leadership Series

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millennial banking

Building trust in finance, digitally

Shankar Jadhav, Managing Director, BSE Investments Ltd, outlines how trust is built in the financial services sector. He also talks about the ways in which....

Using marketing to educate the customer

If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services....

Humanizing a brand

Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the #ExperienceAxis campaign,....

How to speak to millennials through digital campaigns

If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....

Always getting straight to the point in marketing

As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes....

Banking on brand storytelling

Today, Kotak Mahindra Bank is one of the leading private sector banks in India. What contributed to this growth, and how has the journey been....

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