millennial women Archives | HT Brand Leadership Series

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Enabling exciting experiences using your brand

For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....

Building a more powerful internet for women

With a user base of 15 million, India’s women-only platform Sheroes is going from strength to strength. Hear more about its journey from its founder....

Using marketing to educate the customer

If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services....

Tech for women: Power for the world’s most potentially powerful consumers

It is a known fact that technology gives access to information, entertainment, new markets and new ways of thinking for men and women alike. Yet,....

Listen to customers to enhance their digital journeys

The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle,....

How a brand can speak to a woman’s confidence

How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of....

Staying ahead of an audience that stays ahead of the market

How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down....

Humanizing a brand

Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the #ExperienceAxis campaign,....

How to speak to millennials through digital campaigns

If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....

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