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The future of video marketing

Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager....

From missed calls to video calls: The monumental change in the way Indians consume content

While we all have read enough about the 10-fold reduction in data cost, proliferation of smart phone users, and growing relevance of video content, the....

Deconstructing video content marketing

What are the things that brands must do to make viral video campaigns? Can ‘viral video’ even be called a category? Watch this deconstruction of....

Marketing to the millennial woman in the age of the internet

Very few titles are packed with as much excitement as this one, given the sheer number of buzzwords it contains—marketing, millennials, women, internet. This is....

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