Work life balance Archives | HT Brand Leadership Series

Work life balance

Embracing the digital wave

Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips? Further,....

Legacy brand, modern customers

Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its....

The full-stack marketeer

Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash. To know more about what’s happening in this sector, tune in....

Top trends in the communication industry

Reputation management will be a major trend in the communications industry in 2019, says Shravani Dang, Group Vice President-Corporate Communications, Avantha Group. Dang also emphasizes....

Key digital marketing strategies

At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....

Passion is the most important mantra for a successful life

When I was studying marketing, I came across Philip Kotler’s 4 Ps of brand building. As I progressed in my professional career, I tried to....

Why Artificial Intelligence matters for marketing

Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI can....

Unplugged with Krishnan Chatterjee

Ever wondered how top business leaders unwind? Krishnan Chatterjee, COO and Head of Marketing – Indian Subcontinent (SAP), tells us what keeps him going after....

Artificial Intelligence – Do we truly understand it?

If I have a dollar for every time the words Big Data, Machine Learning and Artificial Intelligence were mentioned in sundry Monday morning meetings and....

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