New and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“– Scott Cook, Co-founder, Intuit
““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“– Steve Jobs
““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“– Warren Buffett
“There’s too much mediocre content everywhere. People have very little time and attention. Therefore, it’s important for brands to create content that is inspiring, engaging, informative, or even fun.”.
Ghose also talks about how practising inclusivity isn’t a part of Wipro’s brand-building activities. Rather, it’s “something that is done by the organization holistically, any which way”.
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