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Radio PartnerNew and emerging technologies have ushered in huge possibilities today. From creation to distribution, they are enabling brands to forge bold paths, engage new consumers, and create fresh new narratives along the way.
““A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”“
– Scott Cook, Co-founder, Intuit““You’ve got to start with the customer experience and work back toward the technology, not the other way around.”“
– Steve Jobs““It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”“
– Warren Buffett“There’s too much mediocre content everywhere. People have very little time and attention. Therefore, it’s important for brands to create content that is inspiring, engaging, informative, or even fun.”.
Ghose also talks about how practising inclusivity isn’t a part of Wipro’s brand-building activities. Rather, it’s “something that is done by the organization holistically, any which way”.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Brands need to go digital, social, and responsible to survive. Otherwise, they can expect trouble.
Put a smartphone in the hands of every woman in the country, and see how the GDP shoots up
Resilient B2B brands are built when you stand by your customer in both their good and bad times
Authentic brands are built through bottom-up marketing
A B2B brand is more focused on long-term customer relationships than a B2C one
All content creation should be backed by science
All brands must tell amazing stories that resonate with customers
The story is what matters, and it is what brands ride on
An idea that is best expressed in words may not be best expressed in other art forms
In the digital era, businesses have to develop an omni-channel approach to serve customers
Today, brands should go beyond traditional reward programmes and interact more with consumers
It is only when you become a part of consumers’ lives that you can connect better with them
With the rise of digital technology, a consumer today has a lot of power in her hands
We are changing the game in the home healthcare space by giving customers what they want
Digital has given rise to a plethora of choices, because of which customer loyalty has become fickle
We treat digital as any other medium where our aim is to simplify the customers financial journey
Customer retention is more important than customer acquistion in the financial sector
The way to reach millennials is to use story-driven conversations
Women hate it when a product is engineered for them
As marketers, we have to take it upon us to represent millennial women adequately
If you are selling something today, sell it to women. They are waiting to be spoken to
Long format ads are not content. Content is as editorial practice.
Are organizations today creating a better workplace experience for women?
It is important to find the real influencers, and nurture them through your brand story.
Today, data is driving insights, strategies, and creativity.
Brands need to go digital, social, and responsible to survive. Otherwise, they can expect trouble.
Have an insight, a story, or a trend to share? We invite articles from CMOs, brand leaders, and marketers on new themes every month.
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HT Brand Studio connects a wide and an astute audience with India’s topmost brands through diverse, original, and highly engaging stories. Our content travels far across HT Media’s expansive digital universe – inspiring lives, capturing imaginations, and unlocking exciting new narratives in your brand’s journey.
DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world, it is committed to creating a more relevant, sustainable, and ethical environment for the marketing fraternity. DMA Asia transforms members into leaders, with evolved business relationships that support growth objectives in data driven marketing.