Ajay Kakar believes a digital campaign can help explain finances to laymen

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Brand Masters

Using digital means to help explain finance better

  • Ajay Kakar
  • Jan 22, 2019

Most people find financial products difficult to comprehend. How are financial services brands reaching out to consumers then? Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, tells us what the company is doing not only in terms of engaging customers, but also understanding their needs at every step.

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