Marketing niche categories

• Ali Rizvi
• October 03, 2019

#HTBrandStudioLive | “Wearable technology has great potential in India, known for being the diabetes capital of the world. It has the potential to transform sedentary lifestyle and ensure an active one ,” says Ali Rizvi, National Head, Garmin India.

He also talks about taking time to build a brand so that one gets it right the first time itself and challenges faced in marketing niche categories.

He is in conversation with Zinia Bhattacharya of HT Brand Studio.

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