The biggest challenge facing marketers | HT Brand Leadership Series

Hosted by

Hosted by

Brand Masters

The biggest challenge facing marketers

  • Anand Chakravarthy
  • March 03, 2020

#HTBrandStudioLive | “It’s not a question of digital v/s analog. It’s a question of how brands can combine digital and analog and measure the efficacy in the most effective way,” feels Anand Chakravarthy, Managing Director- India, Essence.

Chakravarthy also highlights how the need of the hour is to not just reach consumers but also engage them, which is where content plays a key role.

He is in conversation with Zinia Bhattacharya of HT Brand Studio.

Hosted in partnership with DMA Asia. Radio Partner: Fever FM