Stereotypes associated with liquor consumption | HT Brand Leadership Series

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Stereotypes associated with liquor consumption

  • Anshuman Goenka
  • August 24, 2019

Liquor brands have traditionally targeted only men. However, with a spike in consumption among women, many marketers are becoming gender-neutral in their communication approaches.

Know more about this from Anshuman Goenka, Marketing Head, Bacardi India.

Goenka is in conversation with Rajat Arora of HT Brand Studio.

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