Digitisation entails cultural transformation | HT Brand Leadership Series

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Digitisation entails cultural transformation

  • Apurva Chamaria
  • October 2, 2019

#HTBrandStudioLive | “Any kind of digital transformation entails a massive cultural transformation,” says Apurva Chamaria, Chief Revenue Officer RateGain, adding that, “In that regard, traditional companies have a long way to go.”

Chamaria also hands out tips for upcoming marketers, two of which include staying close to customers and understanding how competitors are responding to market trends.

He is in conversation with Roudra Bhattacharya of HT Brand Studio.

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