Humanizing a brand | HT Brand Leadership Series

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Brand Masters

Humanizing a brand

  • Asha Kharga
  • April 01, 2019

Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry.

A case in point is the #ExperienceAxis campaign, which re-imagined how credit cards are marketed.

Know more about it from Asha Kharga, Chief Marketing Officer, Axis Bank. According to Kharga, the campaign was also a way to ‘humanize’ the brand.

She’s in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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