Brand safety and purpose-driven marketing | HT Brand Leadership Series

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Brand safety and purpose-driven marketing

  • Ashim Gupta
  • February 28, 2020

#HTBrandStudioLive | “Safety is our key differentiator,” says Ashim Gupta, Head-Consumer Communication, Uber India, while highlighting how the company strives to provide mobility solutions to consumers across different price points.

Gupta, who is in conversation with Zinia Bhattacharya of HT Brand Studio, also talks about the importance of purpose-driven marketing. In this regard, he cites the example of the #LeaveYourCarBehind campaign launched by Uber to spread awareness about air pollution.

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