Balaji Viswanath talks about getting straight to the point in marketing

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Brand Masters

Always getting straight to the point in marketing

  • Balaji Viswanath
  • Jan 25, 2019

As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes imperative for brands to engage with this powerful demographic group.

Balaji Viswanath, Vice President-Digital Acquisition, American Express, hands out a few tips– one of which is, “always get straight to the point.”

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