As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes imperative for brands to engage with this powerful demographic group.
Balaji Viswanath, Vice President-Digital Acquisition, American Express, hands out a few tips– one of which is, “always get straight to the point.”
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
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