How brands can stand out with content | HT Brand Leadership Series

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How brands can stand out with content

  • Bianca Ghose
  • January 30, 2020

#HTBrandStudioLive | How do brands differentiate themselves through content?

Bianca Ghose, Chief Storyteller, Wipro, says, “There’s too much mediocre content everywhere. People have very little time and attention. Therefore, it’s important for brands to create content that is inspiring, engaging, informative, or even fun.”

Ghose also talks about how practising inclusivity isn’t a part of Wipro’s brand-building activities. Rather, it’s “something that is done by the organization holistically, any which way”.

She is in conversation with Zinia Bhattacharya of HT Brand Studio.

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